Affinity-based consumer segmentation analysis linking product attributes to distinct customer personas, with strategic implications for pricing, positioning, and portfolio design.

Decision analytics case studies applying statistical reasoning and regression analysis to managerial decision-making contexts.

Acquisition screening engine for corporate development and investment teams — ranking targets using weighted strategic, financial, and risk factors.

Excel-based supplier selection and supply chain network optimization using decision analytics

Automated Check-in system designed and built for tour operators (demo version)

POC de CRM Analytics focada em modelagem de propensão à resposta, com análise exploratória orientada à decisão, engenharia de atributos e preparação de dados para profit targeting.

Reproducible computational platform for NC-ES-MADM II: entropy–reliability integrated weighting, supervised calibration, robustness diagnostics, and manuscript figure generation.