diff --git a/geonode/base/api/filters.py b/geonode/base/api/filters.py
index a2428bfdc65..e06f5fea00e 100644
--- a/geonode/base/api/filters.py
+++ b/geonode/base/api/filters.py
@@ -131,3 +131,33 @@ def filter_queryset(self, request, queryset, _):
             _filter["id__in"] = [_facet.id for _facet in queryset if not _facet.resourcebase_set.exists()]
 
         return queryset.filter(**_filter)
+
+
+class AdvertisedFilter(BaseFilterBackend):
+    def filter_queryset(self, request, queryset, view):
+        # advertised
+        # if superuser, all resources will be visible, otherwise only the advertised one and
+        # the resource which the user is owner will be returned
+
+        if getattr(view, "action", None) == "retrieve":
+            return queryset
+
+        user = request.user
+        try:
+            _filter = request.query_params.get("advertised", "None")
+            advertised = strtobool(_filter) if _filter.lower() != "all" else "all"
+        except Exception:
+            advertised = None
+
+        if advertised == "all":
+            pass
+        elif advertised is not None:
+            queryset = queryset.filter(advertised=advertised)
+        else:
+            is_admin = user.is_superuser if user and user.is_authenticated else False
+            if not is_admin and user and not user.is_anonymous:
+                queryset = (queryset.filter(advertised=True) | queryset.filter(owner=user)).distinct()
+            elif not user or user.is_anonymous:
+                queryset = queryset.filter(advertised=True)
+
+        return queryset
diff --git a/geonode/base/api/views.py b/geonode/base/api/views.py
index a584f24decc..045a5da1b7e 100644
--- a/geonode/base/api/views.py
+++ b/geonode/base/api/views.py
@@ -65,6 +65,7 @@
     FacetVisibleResourceFilter,
     FavoriteFilter,
     TKeywordsFilter,
+    AdvertisedFilter,
 )
 from geonode.groups.models import GroupProfile, Group
 from geonode.security.permissions import get_compact_perms_list, PermSpec
@@ -308,6 +309,7 @@ class ResourceBaseViewSet(ApiPresetsInitializer, DynamicModelViewSet, Advertised
     permission_classes = [IsAuthenticatedOrReadOnly, UserHasPerms]
     filter_backends = [
         TKeywordsFilter,
+        AdvertisedFilter,
         DynamicFilterBackend,
         DynamicSortingFilter,
         DynamicSearchFilter,
diff --git a/geonode/facets/views.py b/geonode/facets/views.py
index 974e79cf636..225e2fa9d4b 100644
--- a/geonode/facets/views.py
+++ b/geonode/facets/views.py
@@ -27,7 +27,6 @@
 from django.conf import settings
 
 from geonode.base.api.views import ResourceBaseViewSet
-from geonode.base.models import ResourceBase
 from geonode.facets.models import FacetProvider, DEFAULT_FACET_PAGE_SIZE, facet_registry
 from geonode.security.utils import get_visible_resources
 
@@ -86,13 +85,16 @@ def _prefilter_topics(cls, request):
         filters = {k: vlist for k, vlist in request.query_params.lists() if k.startswith("filter{")}
         logger.warning(f"FILTERING BY  {filters}")
 
-        if filters:
-            viewset = ResourceBaseViewSet(request=request, format_kwarg={}, kwargs=filters)
-            viewset.initial(request)
-            return get_visible_resources(queryset=viewset.filter_queryset(viewset.get_queryset()), user=request.user)
-        else:
-            # return ResourceBase.objects
-            return get_visible_resources(ResourceBase.objects, request.user)
+        # kwargs will be {} if no filter applied
+        viewset = ResourceBaseViewSet(
+            request=request,
+            format_kwarg={},
+            kwargs=filters,
+        )
+        viewset.initial(request)
+
+        queryset = viewset.filter_queryset(viewset.get_queryset())
+        return get_visible_resources(queryset=queryset, user=request.user)
 
     @classmethod
     def _resolve_language(cls, request) -> (str, bool):